What is ONE major difference between a High Street, bricks and mortar, KPI managed, market share, target and pledge-driven estate agency, and a business-owning personal branded one?
I have a sale going through in Ashford and my buyer had real difficulties with their buyer (through no fault of either!). I was able to take time over a few weeks to HELP my buyer with their own sale, and they eventually dis-instructed their corporate agency conveyancer and the chain is now progressing (everyone else is ready to exchange).
My buyer was so pleased with the help received, she referred me to her parents, who own this property below in Lenham.
They were on the market with another, High Street agent who unfortunately were unable to secure a sale.
I listed their home, agreed a new marketing strategy and today, on Father’s Day, we viewed with lovely First Time Buyers and I have just agreed a sale stc, after completing AML – 4 weeks after listing, full asking price at the correct marketing price.
I will now conduct full market appraisals using SPRIFT reports for my sellers on targeted properties they are interested in and now, for the first time, they can view and BUY if they like them.
When you start with WHY, apply the HOW, then the WHAT (KPIs, Sales and PROFIT) follow.